01 / Strategy
Funnel & offer strategy
Who to reach, what to say first and which offer to lead with, from cold audiences to retargeting.
Meta ads · Instagram & Facebook
Meta ads that look like your brand and sell like a performance team
Instagram and Facebook campaigns for D2C and lifestyle brands, built on creative that stops the scroll and testing that finds what sells.
The short version
On Instagram, the creative does the targeting
Meta’s ad system has become very good at finding buyers. What it can’t do is make a forgettable ad memorable. That’s why, as a Meta ads agency for D2C brands, we treat creative as the main lever: hooks, formats and offers built from your brand story.
We pair that creative with a simple, testable campaign structure, clean tracking through the Meta Pixel and Conversions API, and a weekly rhythm of testing new ideas against your winners.
You get ads that feel like your brand, not like every other sponsored post in the feed.
Stop the scroll
What’s included
What our Meta ads service includes
Strategy, creative and media buying, run by the same team.
02 / Creative
Ad creative
Static, carousel and reel ads with hooks, scripts and copy written in your brand voice.
03 / Creators
Creator & UGC ads
Briefs and direction for creator content that looks native in the feed.
04 / Setup
Pixel & tracking
Meta Pixel, Conversions API and events checked, so the algorithm learns from real purchases and leads.
05 / Testing
Creative testing
A steady rhythm of new concepts tested against your best ads, so performance doesn’t fade.
06 / Reporting
Clear reporting
Spend, cost per result and return on ad spend explained simply, with what we’ll test next.
Built to be tested
Creative that earns its budget
Every month we test new hooks and formats against your best performers. Winners get budget; the rest teach us something.
- Hooks in the first two seconds
- Formats made for Reels and Stories
- Offers tested, not guessed
- Retargeting that feels helpful
Illustration · a sponsored post in the feed
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How it works
How we run Meta ads
01
Audit & set up
We review your account, Pixel and past ads, and fix tracking before spending more.
02
Concept
We develop creative concepts and hooks from your brand story and your best customers.
03
Test
We launch structured tests with clear budgets and clear measures of success.
04
Scale
We put budget behind what works and keep a pipeline of fresh creative coming.
Why D Story
Senior attention, on purpose
Creative from a brand studioThe people writing the hooks are the people who built the brand story.
Your account, your dataAd accounts, Pixel and billing stay in your name, always.
Tests, not guessesEvery month has a testing plan and a clear read on what we learned.
They invested time and effort, which truly reflected in every conversation we had. And they not only delivered, they also left me with a lot of food for thought for my own brand.
AkankshaCo-founder, RUH Essentials
Read the story →Fit
Is this right for you?
A great fit for
- D2C, beauty, wellness and lifestyle brands
- Launches that need reach fast
- Brands with good products and tired ads
Probably not for you if you want
- Boosting posts with no plan
- Websites without tracking
- Expecting one ad to work forever
Know the process
FAQs
How much do Meta ads cost in India?
There’s no fixed price: costs depend on your audience, the season and your creative, and festive months are usually more expensive. We recommend a test budget based on your product price and margins, then scale what works.
Do you create the ads as well as run them?
Yes. Creative and media buying sit together at D Story, so the people writing the hooks see the results.
Is ad spend included in your fee?
No. Ad spend goes directly to Meta from your own ad account. Our fee covers strategy, creative and management, agreed upfront.
What’s the difference between boosting a post and running ads?
Boosting is a shortcut with limited goals and targeting. Ads Manager lets us set the right objective, test creative properly and track purchases or leads.
Do I need a website to run Meta ads?
For online sales, yes, with the Pixel set up. For leads, Instant Forms or WhatsApp can work well, and we’ll recommend what suits your business.
Related services
Works well with
Social media marketing
Content systems, formats and weekly rhythms that keep your brand alive in the feed.
Explore
Google Ads management
Search, Shopping and Performance Max campaigns built around what a customer is worth.
Explore
Launch & campaigns
Launch stories, calendars and creative that turn curiosity into action, in 14-day sprints.
ExploreReady to emerge?
Ads looking tired?
Get a free Meta ads audit: tracking, account structure and creative fatigue, read by a strategist.
Ready to emerge?
Let’s make your brand the thing people talk about next.
Tell us what you’re launching, changing, or trying to grow. We’ll shape the strategy, copy, and creative system around it.