Work · Case study
RUH Essentials: from a raw idea to a brand ready to launch
A first-time founder, a product she believed in, and a brand identity built from the ground up for launch.
- Client
- RUH Essentials
- Work
- Brand vision · Brand identity · Launch
- In their words
- Akanksha, co-founder
Where it started
The brief
Akanksha came to D Story for the launch of her brand as a newcomer to entrepreneurship. She had a product she believed in, but needed help refining the vision, defining the brand identity and knowing how to sell it.

What we did
The work
- Refined the founder’s vision for the brand
- Clarified what the brand should stand for
- Built the brand identity for launch
- Set a solid foundation the founder could keep building on
D Story really helped me refine my vision, understand what I wanted for the brand and literally polished out diamond from what once stood as a raw stone in front of me.
In their words
The full review
I contacted D Story for the launch of my brand and as a new comer in this vast complicated world of entrepreneurship, I barely (and trust me when I say “barely”) knew how to really sell or even create a brand identity. All I had was a product that I believed in and knew it had the potential to change the life of many. But D Story really helped me refine my vision, understand what I wanted for the brand and literally polished out diamond from what once stood as a raw stone in front of me.
They invested time and effort, which truly reflected in every conversation we had. And they not only delivered, they also left me with a lot of food for thought for my own brand to be 100% sure that I was on the right track—sometimes we know what we want but don’t know how badly we want that thing to stick by it—D story amongst everything therefore, helped me create a very solid foundation for my brand.
I don’t think I would have been so much at ease if I had gone with any other agency. I love their spirit, their way of working, quick turnover time, and the heart they put in making dreams a reality.
— Akanksha, co-founder, RUH Essentials
They invested time and effort, which truly reflected in every conversation we had. And they not only delivered, they also left me with a lot of food for thought for my own brand.
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Services behind this work

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