Work · Case study
Project Adya: a strategic foundation for the next phase of growth
Brand strategy, social media, website and a brand book, with a partner who asked the right questions.
- Client
- Project Adya
- Work
- Brand strategy · Brand book · Social media · Website
- In their words
- Ashima S.
Where it started
The brief
Project Adya needed more than design. The brand needed strategic clarity: a sharper story, a stronger presence on social media, a website that reflected it, and a brand book to keep everything consistent as the organisation grew.
What we did
The work
- Strengthened Adya’s brand and the story behind it
- Expanded its social media reach
- Helped shape the website
- Developed the brand book
- Worked through strategy for the next phase of growth
We are already seeing an increase in our reach and visibility, and I believe this is a direct reflection of the strategic foundation she has helped us build.
In their words
The full review
Working with Deepali and D Story has been transformative for Project Adya. Deepali has brought much more than design and branding expertise—she has brought strategic clarity, sharp thinking and a strong emphasis on action. She has been instrumental in helping us strengthen Adya’s brand, expand our social media reach, shape our website, develop our brand book and think strategically about the next phase of our growth.
What I particularly value about Deepali is her ability to ask the right questions, challenge our thinking and then translate insights into clear, actionable plans. We are already seeing an increase in our reach and visibility, and I believe this is a direct reflection of the strategic foundation she has helped us build.
Deepali combines strategic thinking with creativity and execution in a way that is rare. She has been a valuable thought partner in Adya’s journey, and I would highly recommend her to organisations looking not just to build a brand, but to create meaningful growth around it.
— Ashima S., Project Adya
Deepali combines strategic thinking with creativity and execution in a way that is rare.
Related services
Services behind this work
Branding & identity
Strategy, naming, logo, voice and brand books, derived from your real story.
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Social media marketing
Content systems, formats and weekly rhythms that keep your brand alive in the feed.
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Website design & care
Mobile-first websites and landing pages that tell the story and do the selling.
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